Boosting social media impact: our contribution to the UK's national art charity

How it went down

Building on their current social media strategy, the aim was to cultivate a dedicated and engaged following who saw Art Fund as a reliable source for their cultural interests.

Despite past success, Art Fund was ambitious and forward-thinking, keen to improve content, build greater interaction and find innovative ways to promote the National Art Pass.

Collaborating with key members of the Art Fund team across content marketing and comms, we developed an initial strategy and content framework designed to generate greater interaction with each of their audiences.

We focused in on new and engaging ways of delivering and optimising content to give Art Fund a huge boost on social and make a greater impact in the arts and culture space.

The following year was really varied and a lot of fun, working closely with Art Fund to execute the strategy, supporting with content creation, community management, influencer management, reporting and several campaign strategies throughout the year.

The Wild Escape was a particularly rewarding project. It was the largest ever collaboration between museums, galleries, historic places and sites across the UK. Thousands of young people created art inspired by nature in paintings, sculptures, display cases and the outdoors which culminated in a magical, collective online artwork, the Wild World, launched on Earth Day, 22 April 2023.