This morning I had a good think about what my New Year’s Resolutions are going to be… the normal ’go to the gym’, ‘don’t let work stress me out so much’ made their annual appearances. But I am making some new resolutions this year for the business.
Social Brighton needs some new objectives/kicks up the backside/reminders just as much as any individual. So here they are:
1. Have at least a LOOK on Twitter every day
Life is so busy and whilst I am on Twitter almost daily as am individual (@kerrywaller), as a business we don’t spend enough time practicing what we preach and fulfilling Social Brighton’s own social media objectives! Ironically, we have been so busy recently that our own social media activity has been pushed to the bottom of the priorities list. It certainly confirms our appreciation of how small companies struggle to allocate the time to social media, something we address in all our training! So in 2013, we promise to look and listen to what you are doing and engage when we can – on Twitter, LinkedIn and in the blogosphere. So much cyberspace, so little time, but we are going to try to get back on the social scene a bit more ourselves.
2. Research & Educate
It is difficult to keep up with the vastly changing social media landscape when you actually have a job to do. Businesses out there have to keep up with changes and developments in their own industry and we are committed to keeping your up to date with ours. We are constantly reading up on social media news and researching case studies for different clients so we will help others by sharing what we are up to and interesting discoveries we make. Keep an eye on our blog and on Twitter and we will do our best to share useful information.
3. Grow and Evolve
With more and more small business owners adopting a more structured social media strategy, rather than just posting on Facebook a few times a week, we need to grow ourselves to be able to take on more clients and provide an excellent service. 2013 will see new additions to the team who will help Social Brighton grow and evolve. Part of evolving for us is to think oustide the box and find ways to work with clients that works for them, whether that be bringing together like minded businesses at social media seminars or restructuring packages to work in different ways – perhaps a series of Skype conferences and online document sharing rather than face to face training? Or (and what seem to be becoming more popular with us), a casual meeting over laptops and coffee with one on one training. Whatever directions we take, we will listen to feedback and adapt to make sure we are meeting the needs of our clients.
There are only 3 there but they are all important to remember to keep us on track for 2013. Have you made New Years Resolutions for your business?
We would love to hear them!