In the fast-paced world of social media, where attention spans are shorter than ever, where algorithms undergo frequent changes and social media channels are bought and rebranded (cough cough, we’ll never forget you Twitter), a well-run community becomes indispensable.

Our social media manager and experienced community manager, Ella Cosham, answers the question: Why does good community management matter now more than ever?

3 Days without any technology: appealing or daunting? Kerry, along with 5 other digital wellbeing specialists, spent 3 days in a remote hotel in Northern Spain without smartphones or laptops to explore restoring focus and attention.

At Social for Good we work 4 days a week for 100% of the pay. After an initial 3-month trial with the University of Sussex we saw some real benefits. A year on, we reflect on why we started it in the first place and why we continue to take an extra day off each week.

We're looking beyond content pillars and calendar planning to pick out four strategy essentials for the year ahead.

You’ve heard it all before; a social media strategy is the key to success in the digital world. But how do you know what to include - and more importantly - what you might be missing?

We are super proud to be featured in this great eBook from Slack and Be The Business as one of 8 case studies.

We work a 4-day week with flexible hours, with some fully remote members of the team and the rest splitting their time between home and the office. Streamlined communication and maximum productivity are essential for us to work this way.

16 years, 280 characters, 450 million users and 1 new CEO later…

Twitter has been through a turbulent few months. What do all the changes mean for your organisation? Here’s a summary of what’s been going on and where the opportunities are for your brand.

The recent events in Ukraine have had an impact on us all. From hope through to anger to anxiety… and it’s not getting any easier.

Social media has proven to have both a positive and negative impact in crisis; it helps us stay connected to each other, it's a space for activism and it's an outlet for people to stay educated.

Today, we’re talking about TikTok. Yes, TikTok! The social media platform for creating, sharing and discovering short videos. But how can you use it to build your brand's social media presence? Whether you're a marketer for a big brand, charity or a small business owner - TikTok could be a really effective channel to use. Let's discuss...

‘Authenticity’ is a term that gets bandied around a lot these days in marketing. We almost cringe when we use it ourselves; it's become so overused.

But what does it actually mean and why is it important?

A social media algorithm is an automated calculation that determines which posts will make it to the top of your audiences’ feed and which won’t.

Algorithms in 2021 overall boil down to behaviour. Here’s the lowdown on how the algorithms work on each network and how you can get ahead.

Each year Sprout Social reviews all the latest social media trends with a survey of 500 British and Irish marketers. Why? Because they want to know what’s considered the cream of the crop when it comes to goals, tactics and how social data is incorporated into campaigns. 

So you're looking to revamp your LinkedIn profile and start growing a valuable network? Well, you've come to the right place! The LinkedIn ‘About’ section is becoming an increasingly powerful weapon at your fingertips.

There have been a few really nice updates from Twitter recently that are creating new opportunities for brands and taking positive steps for users.

We couldn’t quite believe it when we heard that Marketing Kind had booked Seth Godin. To hear the man himself talk about whether all marketing can be good marketing was not something we could miss.

So many social media ideas, so little time! And when you do find the time, you’re thinking about what’s new and what to post.

We work with many nonprofits and over the years have found a few ideas that consistently help to add some variation and engagement to your social media feeds.

We always look forward to the annual reports that summarise how social media has changed and developed over the year. This year, everything feels VERY different!

What has worked the best on Instagram in 2020?

There are a few Instagram trends that are predicted to rise even more in 2021 that were mainly influenced by the pandemic.