Top tips for writing a readable blog

Blogs are a brilliant way of attracting and connecting with your audience by offering them something of value. 

But with over 500 MILLION blogs on the internet (and counting – reportedly a new blog gets published every 0.5 seconds!), getting people to your blog, and then keeping them there once they arrive, can be a challenge. 

Here are some of our top tips for getting people to your article, and ensuring its ‘readable’ enough to keep them there for longer. 

Create a clickable title

You could have written the world’s best blog, but if your title is weak, no one is going to read it. Coming up with a clickable title starts, like with all things social media, of having an understanding of who your audience is, and the kind of content they want to see. 

The best way to get your desired audience to read and engage with your blogs is to give them what they need. Consider their pain points and the challenges they face, and then create content which tells them how to overcome these. 

Getting into the mind of your audience is also a great way to boost SEO. When writing your blog (in particular, your blog title), consider the kind of things potential viewers will be searching in order to find your blog. Be sure to incorporate these key terms into your title and copy. 

Structure

Break the body of your text up with headings and subheadings. 

43% of people admit to skimming blog posts, rather than reading them in full. We live in an age of information, where even the best blogs are at risk of not being read, simply because people don’t have the time or attention span to focus for that long. 

This is where headings and subheadings come in; Not only do they visually break up the text into more manageable chunks, but they also act as useful signposts to guide your audience to the most relevant parts of your blog. This means they are more likely to find the information they’re looking for, and stay on your site. 

Use short paragraphs and sentences

Improve the readability of your blog by varying your paragraph and sentence length. Short sentences help to break up large chunks of text. They also give your reader a much needed pause for breath.

The way we read blogs differs from how we read white papers or case studies. 

When we read blogs we like to scan, to ensure the content is going to answer the question that prompted us to click on it in the first place. 

Short paragraphs help your reader to find what they’re looking for more easily. Because of this, they are less likely to get bored and click away from the article. 

Don’t believe us?

The way we read blogs differs from how we read white papers or case studies. When we read blogs we like to scan, to ensure the content is going to answer the question that prompted us to click on it in the first place. Using short paragraphs allows the reader to scan through the text and find what they’re looking for more easily, meaning they are less likely to get bored and click away from the article. 

Which style of formatting did you find yourself drawn towards?

Use lists, bullets and numbering

Here are three reasons why you should use lists, bullets and numbering in your blog:

  1. Lists are another means of helping your reader to scan for relevant content
  2.  They reduce your bounce rate – we’ve already established readers get put off by large bodies of text. Lists are short, palatable and to the point
  3. They help improve your SEO . Using key words and phrases in your bullet points (and headers) make it easier for search engine algorithms to discover what you’re writing about and rank you higher.

Quotes

 

“Using quotes is another great way to break up text and draw out important information.”

 

Need we say any more?

Add pictures, videos and infographics

By now, you’re probably more than aware of the positive impact of including images in your online content. According to Quicksprout, content with images get 94% more views than content without.

 

Images and infographics are a great way to combat information overload. Studies have found that people are more likely to retain information when it is paired with an image.

Find good quality, royalty free images from free websites such as Unsplash and Pixabay.

Canva is an easy to use design platform that allows you to create headers and graphics (and much more!) for free.

Finish with a call to action

End your blog with a call to action(CTA) to guide your readers onto the next step. CTAs are also a good way to get your readers to generate discussion and engage your audience with your content. 

Liked this blog? Give us a share and let us know if you have any top tips of your own!