We approached Kerry to work with Picturehouse as we were experiencing low levels of engagement with our F&B marketing and there was a lack of integration with our other marketing strategies. Our social content and activity did not reflect the customer experience and we wanted to address this. The key thing we had noticed was that F&B content was secondary to film content and we felt this was down to a lack of understanding from film marketers who needed knowledge and insight into F&B on social media.
Kerry suggested and executed a 3 phase process which involved, first, auditing and meeting the teams, then delivering social media training workshops to focusing on F&B but also covering general principles and best practice. The team she trained executed trial F&B strategies over a period of 6 weeks before reporting back so that Kerry could complete the final phase and refine and develop a number of strategies we could implement in all of our cinemas.
Kerry was quickly able to gain good insight into what was required and what she needed to do to achieve our aims. As a trainer, Kerry is warm, engaging, insightful and confident, and was able to get everyone inspired, working hard and contributing to the session. Kerry collated the teams successes and feedback and compacted them, incorporating additional opportunities, into an excellent strategy with a tiered, tailored content plan. Kerry demonstrated an excellent understanding of our business and produced a plan that was actionable and realistic. We now have a sound and reasonable platform for Picturehouse to implement across the rest of the estate.
I can thoroughly recommend Kerry as a social media trainer and consultant for any business, she’s just so skilled at what she does. She just gets it!
Simon Woplin, Head of Drinks, Picturehouse Cinemas
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Social Brighton gave us the training we required and totally exceeded our expectations. Kerry is really friendly, approachable & helpful. She provides excellent training sessions full of knowledge, skills and expertise. She is clearly the best in the business and her extensive knowledge in all areas and attention to detail proves this. She tailors the sessions around your company and gives clear direction to create a positive impact on your business. The sessions keep you engaged and make you think for yourself to have a full understanding of social media sites, your brand voice & strategy. We all felt motivated with a clear understanding & vision after our training sessions. We continue to work with Kerry & highly recommend Social Brighton.
Lindsey Brett, Sales Executive, Rai Jewel
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I can’t recommend Social Brighton strongly enough. We wanted social media training which would suit our business needs and Kerry delivered this fantastically – she provided a personal session tailored to our requirements. She was acutely aware of what we as a company do and provided a wealth of information about how best we can innovatively utilise social media. The session was engaging, inspiring, and fantastic value for money. Furthermore, Kerry set us up with a range of resources to continue to assist us which has really helped capitalise on what we learned in our session. Having recently worked with her on a website design brief I can also testify that her consultancy services are second-to-none, Kerry understood exactly what I envisioned and worked with me to achieve this.
Hannah Dray, Classic Consulting
Kerry, your engaging presentation to golf club managers in the southern region was quite a revelation. We’ve all had briefings on how Social Media has risen in importance over the last 3 years, especially with our missing cohort of 25 to 45 year old golfers; but, it was a delight to hear a professional explain the elements and how to use them. Clearly and accurately. Whilst your research highlighted examples of those clubs who are already exploiting the channel I’m sure they will improve and that others will be come up to speed quickly. I’m also sure that the managers of clubs around them will come to regret missing your presentation too!
Joan Raffety, Secretary, Golf Club Managers Association (Southern Region).
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You can’t beat an enthusiast for a trainer so you certainly won’t fall asleep in Kerry’s class! Kerry Waller takes the fear out of the jungle of social media, not to mention the jungle! Just talk to her about what you/your business needs and she will simplify and tailor her training to your actual needs so no time or money is wasted. She is friendly, flexible and reliable, a good communicator and well worth every penny. Indeed follow her training and advice and your company should be making a lot more! I wouldn’t hesitate to recommend Social Brighton. 5 stars from this satisfied client!
Laura King, Director, Matchfit Media.
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I was recommended to see Kerry through a work colleague as I needed to know more about utilising and maximising Social Media for a campaign I wished to start. Not only was our 2 hour meeting very informative and constructive but the summary email I received following was full of detail, bullet points and had extra “bits of info” too that she’d clearly thought of after as well…..very impressed! I have recommended her to another work colleague as well as calling on her services again for another project…..i think that speaks for itself.
Peter Dudley, Entrepreneur
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Kerry implemented and designed the social media strategy for the business. Before this we were quite aimlessly throwing our content out there in a non-engaging way, with very little success. Kerry arranged for the whole team to have the proper training, and directed us on how to best structure our content so that it would have a good reach as well as being relevant.
We undertook a number of different major changes. At this point we had not even created a Facebook page, we were still running off the old groups format. We now have nearly 13,000 on our Facebook page, and just over 5,000 on our twitter account.
We changed our focus from getting the same message out there all the time, to try and be more interesting and engaging with our customers. It lets us understand more from our customers in terms of what they think and what they want, as well as allowing ourselves to become more trusted as a brand.
We learnt that by generating fresh and interesting content we could consistently be relevant with our audience and as such would be in a better position to really shout about the messages which we wanted to get out there.
As part of a long term plan, we aimed to move 90% of our promotion from print to digital. Which i am proud to say we have now undertaken. At a rough estimate i would say that this has saved us around £6,000 in print and distribution costs.
Matt Bassant, Promotions Manager, Audio.
Kerry is a great trainer, the information was relevant and specific to our place of work. It was delivered in a fun, interesting and engaging way. Thank you!
Georgia-Ramsay Smith, Health Promotion & Training Team Leader, Pavilions
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When we launched Digital Skills Network, Kerry worked with us to establish a digital marketing strategy and take on a community manager role, setting up and managing our social media accounts. She very quickly understood what we were trying to do, who our market was, how to reach them and what content engaged them. She was a godsend to us in those early days and it meant that we didn’t have to worry about marketing and communications because she had a handle on everything. Kerry is a pleasure to work with and full of energy and ideas and we all thoroughly recommend her services.
Jenni Sargent, Director, Digital Skills Network
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Social Brighton comes highly recommended, after even a one hour session with our managers and supervisors, activity on our Facebook page increased from the next day! Sound, knowledgeable trainers with great resources who can work at any pace or level of knowledge….we’ve used them twice and will be back for more!
Cathy McDonnell, Director of New Business and Development, Grace Eyre
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Social Brighton have proved to be an invaluable resource for our business. As our preferred social media partner, Kerry and the team consistently deliver fantastic training and guidance into the bewildering world of social media marketing by relating to individual businesses and their staff and formulating training sessions that cater for those varying needs and skillsets.
Justin Wanstall, Founder / Digital Production Director, Interactive Red.
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As a small independent Personal Trainer business just starting out, I found Kerry’s training on how to maximise my Social Media networks both fascinating and relevant. In my opinion it should be included in any marketing budget spend.
George Carlo, Personal Trainer
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Kerry was brilliantly professional, preparing notes beforehand and asking me exactly what I was looking to cover, and then delivering a thorough introduction to using Twitter as a small business. Useful, practical and highly relevant. Thank you!
Emma Allen, freelance PR professional