LinkedIn Training Course

You’ll leave this course with a fully optimised LinkedIn profile and a solid understanding of all the fantastic features available to you on LinkedIn (excluding LinkedIn paid features).

You’ll leave confident in your new profile, with clear objectives, knowing how to grow relevant networks, engage them with great content, build your business page following and use LinkedIn effectively as a marketing and sales tool.

Course Takeaways

- An improved LinkedIn profile and format for writing a great summary
- A list of action points to implement after the session (some things require more thought!)
- A set of keywords for your profile, business page and content
- A content strategy for LinkedIn for both your personal and business pages
- A checklist for content publishing

Course Content

- Setting LinkedIn objectives
- The importance of keywords
- Writing a great summary
- Customised URLs
- Your LinkedIn Headline
- Best practice for photos and images
- Including rich media in your profile
- Work history, education & skills
- LinkedIn recommendations
- LinkedIn posts and articles
- Optimising your business page
- Showcase pages
- LinkedIn analytics
- Lead generation strategies
- LinkedIn content strategy
- How to use Advanced and Boolean searches on LinkedIn

Who is this course for?

Whether you’re looking to generate sales leads through LinkedIn, establish yourself as a thought leader and expert in your space, or build a relevant, powerful, professional network; this is the course for you! This LinkedIn course is suitable for you whether you use LinkedIn a little or a lot.

There are elements of presentation, practical exercises (so you’ll need to bring a laptop) and plenty of opportunities for discussion or questions, providing you a well-rounded learning experience.

one to one social media training

I came into this course with zero understanding of how LinkedIn worked and how best to use it. I’ve left feeling confident both with my own profile and managing our business group. 

–  Alice Warren,  Brighton Chamber

“A really interesting and insightful session that has given me a lot more confidence – would highly recommend!”

Samantha, Richmond Hill Hotel

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