Welcome to Social Brighton. In this article we’re going to give you some advice on how to develop a social media strategy for your business. We’ll cover: how to set objectives; understanding your customers; generating great content; managing your resources; measuring and improving performance; and how to involve your wider business.
As every organisation is unique there is no single perfect approach, but we hope you find this a useful starting point. If you want help with a more tailored approach and to find out how social media can benefit your business do get in touch. We’d love to help!
We help businesses create and implement tailored social media strategies. We do this by running training courses and working with organisations on an ongoing basis, helping them launch their strategies and keep improving their social media marketing performance.
Why should I consider social?
- It’s where your customers are – 60% of the UK’s population are active users and this number is growing each year
- When used well it can help build emotional connections with customers, brand loyalty and advocacy
- Social platforms are free to use, and you can scale your use of social media to suit your available resources
- Paid advertising on social can be highly targeted to give you the best return of investment – and you don’t need a huge budget to get started
Intrigued? Ok, let’s dive right in.
What does a social media strategy look like?
It can take any form you like. Your social media marketing strategy could be a written document, a diagram, a wall of post-it notes or a mind map. We love a good mind map here at Social Brighton.
It should also be flexible enough to adapt to changes to your business, customers, technology, or the wider market.
Whatever format it appears in, you’ll need to make sure your social media strategy is visible, accessible… and celebrated! Stick it on the wall or your desktop and surround it with bright neon lights. Just make sure it’s not stuffed away in a dusty drawer or buried in a forgotten folder.
It is your guide and you’ll need to refer to it on a regular basis.