For business owners, managers and marketing teams who want to develop their social media skills and ensure their company social media activity is working for the business, our bespoke social media training workshops will teach and inspire your team to develop and deliver cutting-edge social media strategies.

Unlike other agencies and consultants, for whom social media is another bullet point on the list of digital services, we specialise in social media and know how to make it work for your business. Because your business is unique, you’ll gain more from a tailored training solution and social media strategy that is specific to your business needs.

What’s included in the training?

We’ll discuss your team’s skills and which areas need focus. Your tailored course may include the following modules:

  • Review your current social media strategy – to ensure it’s aligned with the business
  • Health-check your social media activity – to identify strengths and areas for improvement
  • Competitor analysis – to provide useful insights for future activity
  • Community management best practice – for maximum customer engagement and loyalty
  • Develop a content strategy – to grow and engage your networks and reflect the values and people within the business
  • Develop marketing campaigns – to promote your products or services with maximum impact
  • Learn social media advertising – to reach the right people who will take action
  • Learn about social networks – to ensure you’re making the most of the current social landscape and consumer behaviours

A popular workshop I run with many managers and marketing teams is my ‘1 Day Social Media Workshop’ which is designed to teach, inspire and motivate your team to take your social media marketing to the next level.

We’ll work on the areas you need the most, whether it’s Facebook advertising, new content ideas, generating insights from data or auditing your social media activity. Whatever the topics covered, all training remains focused around strategic goals and consumer engagement throughout.

[sc_button button_link=”|title:Get%20in%20touch%20today%20to%20explore%20your%20training%20needs|target:%20_blank|”][sc_featureteaser image=”3394″ title=”About Kerry Watkins”]I’ve been helping businesses with social media since 2009 and have worked with some amazing companies – from start ups to international organisations. My training sessions are always packed with information, interactive and fun. Expect no generic pie in the sky presentations; I’m all about real actionable strategies that work.

During my career I’ve been responsible for developing social media strategies for B2B, B2C and not for profit organisations. I immerse myself in every project I work on and thrive on the challenge of helping a new business with social media![/sc_featureteaser]

clients diversified communications




“Kerry at Social Brighton is extremely engaging, confident and above all – full of helpful tips and tricks to keep us abreast of how to utilise our social media successfully for our business. I left the day feeling motivated and inspired! Social media is extremely relevant today and it’s paramount that we know how to use it properly.”

– Sharna Waid, Diversified UK.

clients picturehouse cinemas




“We approached Kerry to work with Picturehouse as we were experiencing low levels of engagement with our F&B marketing and there was a lack of integration with our other marketing strategies. Our social content and activity did not reflect the customer experience and we wanted to address this. The key thing we had noticed was that F&B content was secondary to film content and we felt this was down to a lack of understanding from film marketers who needed knowledge and insight into F&B on social media.

Kerry suggested and executed a 3 phase process which involved, first, auditing and meeting the teams, then delivering social media training workshops to focusing on F&B but also covering general principles and best practice. The team she trained executed trial F&B strategies over a period of 6 weeks before reporting back so that Kerry could complete the final phase and refine and develop a number of strategies we could implement in all of our cinemas.

Kerry was quickly able to gain good insight into what was required and what she needed to do to achieve our aims. As a trainer, Kerry is warm, engaging, insightful and confident, and was able to get everyone inspired, working hard and contributing to the session. Kerry collated the teams successes and feedback and compacted them, incorporating additional opportunities, into an excellent strategy with a tiered, tailored content plan. Kerry demonstrated an excellent understanding of our business and produced a plan that was actionable and realistic. We now have a sound and reasonable platform for Picturehouse to implement across the rest of the estate.

I can thoroughly recommend Kerry as a social media trainer and consultant for any business, she’s just so skilled at what she does. She just gets it!”

– Simon Woplin, Head of Drinks, Picturehouse Cinemas