Social Media and the small business in 2011

When you consider that 98% of 18-24 year olds use social media, 800 million people use Facebook, 100 million people use LinkedIn, and 177 million tweets are sent per day, it’s not surprising that a social media expert would be the most helpful new hire for a small business!

Social media holds enormous potential for customer engagement, marketing opportunities and increasing the profile of your business to attract new customers. One half of small businesses in 2011 successfully connected with new customers and that figure will only increase in 2012.

This excellent infographic provides some food for thought. Do you have the skills to embark on a social media strategy in your business?