Social Media Strategy | Online Training Course

Are you finding social media a chore? Publishing randomly whenever you can find the time, unable to tell whether it’s working?  Truth is, without a strategy, social media can be a major headache.


Our social media strategy course clears up the confusion.


You’ll learn how, where and when to publish fabulous content that gets attention from the right people – without spending ages on social media. And you’ll be able to measure the results.


No more headaches. You’ll leave with a workable, results-focused strategy, tons of fresh ideas and the enthusiasm to get going straight away.


The benefit of our online Strategy Course is that you learn to build your social media strategy in bite-size pieces. All you need is an internet connection, a laptop and 2.5 hours per week for 3 weeks.
Social Media Strategy Online Course

Training sessions run every Monday and Wednesday late morning for the first 3 weeks of the month.

“Brilliant training. I’ve come away with a brand new strategy and loads of fresh ideas. Will definitely be looking at Kerry’s other courses!”

– Alice Crick, Add Mustard.

Social Media Strategy Virtual Course with 1:1 Support

Hosted online, our virtual course is adapted from our standard 1-day Social Media Strategy workshop and delivered in a live, interactive format.

Our expert social media strategy trainers deliver their expertise in live, structured and engaging sessions via Zoom. You learn from the comfort of your own home and can ask questions, share comments, vote in polls and message the support team privately with questions during the session. All you need is a computer and an internet connection!

The course comprises 9 bite-sized modules over 3 weeks and a 4th week of access to the Social Brighton team for support and advice, after which you’ll have developed a new social media strategy for your organisation.

  • 5 x 60 min lessons via Zoom, including 10-15 mins at the end of each for questions
  • 2 x 30 min interactive group calls
  • 2 x 30 min 1:1 calls with one of our expert team

Week 1 | Structuring Your Strategy


Welcome to the course

30 min – group call


Meet the Social Brighton team & meet each other

Share common challenges about social media

Explanation of the course format, lesson structure, 1:1s, communication, resources & support

Course structure and topics


Am introduction to Social Media Strategy

60 min – virtual classroom


The social media landscape

What a strategy looks like

Aligning your social media activity to your business purpose, goals and values


Setting Goals & Audience Avatars

60 min – virtual classroom


The customer journey

Mapping your goals for social media

Setting SMART objectives

Developing audience avatars

Week 2 | Social Networking & Content Marketing


Tailored advice on your goals & audience

30 min – 1:1 call


Reviewing your objectives

Feedback on your audience avatars

Buying triggers

Identifying relevant networks for your business


Social Networks

60 min – virtual classroom


Up to date user behaviour and features

Facebook,  Instagram, LinkedIn & Twitter

Actions to optimise your accounts

Discussion on relevance of any other networks!



Social media content

60 min – virtual classroom


What makes great social media content

How to balance content on each network

Blockbuster content

Repurposing and recycling content

Templates for building your content plan

The Content Challenge – learn how to generate new ideas

Week 3 | Building community & Measurement Success


Community Management

60 min – virtual classroom


Growing your followers and building community

Engagement strategies

Developing a brand voice

Monitoring and moderation

The best software and tools to help you manage social

How to best spend your time and budget


Measurement & Reporting

60 min – virtual classroom


How to measure success

Useful metrics and what they mean

Content analysis

Learning from data to improve results

Reporting templates


Completing your strategy

30 min – 1:1 call


Reviewing your strategy

Feedback on your content plan

Guidance on implementing your strategy

Advice on integrating social media into your work culture

Week 4 | Online support from the Social Brighton team

Your social media strategy involves a lot of elements – your business, customers and resources will vary from everyone else on the course. Following the modules and 1:1s, you can still access the Social Brighton team at any time via email, phone or video call with any questions or problems you face. We’ll make sure you’re 100% happy with your new strategy and confident to execute it.

Why learn with Social Brighton?

We’re a friendly team of social media specialists that have been partnering with organisations to drive results with social media since 2010.

We’ve worked with over 400 businesses, helping them to stand out from the noise and achieve their business goals through using social media.

Our Social Media Strategy course is one of seven fun and informative training courses that we developed to demystify the sometimes baffling world of social media.

We’ve been running this course the longest and it’s our most popular course. We know that most organisations are using social media but without a clear plan and without understanding how to measure success.

We’ve developed strategies for both small businesses and international clients across many sectors. We’ve also coached and trained hundreds of businesses to help them find clarity and focus with their social media strategy.

This is our area of expertise and we’d love to help you too.

May dates & times

  • Mon 4th May 11am – 12.30pm
  • Weds 6th May 11am -12pm
  • Mon 11th May 11am – 12pm
  • Weds 13th May 11am – 12pm
  • Mon 18th May 11am – 12pm
  • Weds 20th May 11am – 12pm

1:1 calls are flexible

June dates & times

  • Mon 1st June 11am – 12.30pm
  • Weds 3rd June 11am – 12pm
  • Mon 8th June 11am – 12pm
  • Weds 10th June 11am – 12pm
  • Mon 15th June 11am – 12pm
  • Weds 17th June 11am – 12pm

1:1 calls are flexible