Despite their enviable reputation, Toni & Guy aren’t immune to competition. New salons are entering the market every day, while younger generations are becoming more money-conscious and less brand loyal.
Our brief was to raise awareness with the younger demographic and create a sense of excitement around the brand. In particular, the management team wanted to showcase the uniqueness of the Brighton salon, and the talents of the staff who worked there.
Darren Brewer is the salon manager:
“I’m a novice at social media. I didn’t properly understand it so when it came to the younger generation, we really weren’t on it. We met up with Kerry, which was brilliant – she was very friendly and really listened to what we had to say.”
