Picturehouse wanted to use social media to promote their food and beverage (F&B) offering. Simon Woplin is their Head of Drinks.
“We wanted to be renowned for food and drink – as trusted by our customers for F&B as we are for our film content. We needed a consistent, well-planned strategy where food and drink was no longer a secondary part of the business.”
We provided Picturehouse with 3 services:
First, we spoke to the marketing teams in 5 cinemas, each with different food and drink offerings – from a simple kiosk to a large restaurant and bar.
Then we carried out a social media audit and shared our report. This provided a clear picture of how Picturehouse’s food and drink offering was being shared, both by themselves and by customers.
A series of specially designed training workshops followed. This is what we focused on:
- Best practice for social media marketing across multiple teams.
- How to solve practical issues such as internal communication.
- Where to focus time and resources.
- Ideas for a content strategy for food and drink, balanced with film and community content.
Kirsty Jones from the Hackney Picturehouse attended the sessions.
“Kerry’s training sessions were incredibly well tailored for our needs. They gave us good insight into how to be more creative with our posts and they helped us become more inventive in how we organise the teamwork that goes into them.”
We then developed a social media strategy for Picturehouse – a tiered, tailored content plan that would be rolled out across the whole company.
Picturehouse now have an actionable, realistic and consistent social media strategy that can be implemented in all their cinemas.
It’s delivered great results for their food and drink offering. They now open the cinemas earlier in the day so that customers can come in and use the space.
“Externally, by the rest of the world, we’re now viewed as one of the best stadia visitor attractions for food and drink.”
What about the training?
“It gave us consistency across the estate, bringing people of different skill levels up to a par. It was a nice easy way of making life easier for everyone, and giving us a level platform.”
“I can thoroughly recommend Kerry as a social media trainer and consultant for any business. She’s just so skilled at what she does. She just gets it!”
We’ve worked with Picturehouse a few times, most recently with the lovely Felicity Beckett on social media video strategy and analytics.
You can check out her brilliant work here.