“A social media strategy for the coming year with loads of new ideas!”
“Both Kerry’s clearly extensive knowledge and friendly approach, using our own products as examples, really enabled us to get the most out of the training and we came away having built a social media strategy for the coming year! Thank you!”
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products and publications.
We were asked to deliver social media training to two of the UK offices of Divcom to help the sales, marketing and events teams to market their events on social media.
- Bespoke training – Social Media Strategy Workshops
Our approach & process
We delivered two social media strategy workshops where we shared our tried and tested social media strategy process.
To help the various events teams build tailored strategies that work for their specific product, we ran through our strategy development process to help each event team build and refine tailored plans and content calendars, ad campaigns, and measurement techniques to achieve their respective objectives.
All content was tailored to be focused on events so that the examples and ideas were relevant and applicable. The inclusion of several practical exercises meant that attendees left the session with an actionable plan ready to go.
Tailored social media strategies for several events that have since been effectively executed.
A clear plan for reaching and engaging target audiences within specific niches.
Empowered teams with a newfound confidence in social media.
“Kerry was engaging and very personable from the start which helped the training get off to a great start. Throughout, both her (clearly extensive) knowledge and friendly approach (using our own products as examples) really enabled us to get the most out of the training and we came away having built a social media strategy for the coming year! Thank you!”
Caroline Bissell, Diversified Communications.
“I have attended a lot of seminars on social media for events and done more general social media training, and I have never left with this many ideas before. There were a few people in the room that was very new to the topic and some quite experienced, that was manged really well. I was surprised how much we were able to cover without focusing on one specific social media channel. The use of our own cases made it come full circle, and we have already started to action some of the ideas and it’s only the day after! It was very hands on, and it was great that we quite quickly moved from strategy and objectives to more tangible actions. It is easy to get stuck on that. Really well structured, good tools, visuals and presentation.”
Anne Seeberg, Diversified Communications