Podcast | Why authenticity rules on social media, with Silvina from My Papercut Forest and Etsy Brighton Team | Ep#28

In our latest guest podcast, Kerry interviews Silvina De Vita, creator and founder of My Papercut Forest and Brighton Etsy Team captain. We discuss the process she went through to set up her business, how it’s evolved over the years and how social media has provided an important way to promote her products. Silvina explains how being ultra-authentic has helped her create a more engaged and loyal following, and how social media can extend real-life connections.

Listen on iTunesSpotify and YouTube.