In this guest podcast, Kerry interviews Flo Powell from Midnight Communications. Midnight have managed successful campaigns for the likes of the Boundless (public service workers club) and Arundel Castle, using a mix of traditional public relations and social media campaigns.
PR is one of the best ways to influence potential customers via trustworthy and impartial sources and should be integrated into any good marketing strategy. Flo shares her advice on how to plan for a PR campaign and how to approach external agencies. You also may pick up some surprising facts about jousting, falconry and tulips!