This week we are joined by eCommerce and SEO expert Adam Bastock from abastock consultancy in Brighton. He explains how small businesses can optimise their website content to rank on major search engines; how to compete with bigger players in search marketing; and new ways to get found by potential customers via search. He talks us through the importance of solid keyword research to inform your marketing strategy and why you should always put users first when creating your search engine optimisation strategy. Find out the best tools to use to improve your visibility online and why it’s important to target niche search terms. Listen and enjoy!