Podcast: How to build an Instagram community with Cecily Blondel from The Emperor’s Old Clothes | Ep#29

In our new podcast, Kerry chats with Cecily from The Emperor’s Old Clothes, a sustainable fashion business based in Brighton’s North Laine. Cecily talks about how she has developed the online side of her business and made use of Instagram Stories as a valuable marketing tool, and a great way to build an online community.

Cecily explains how, when launching a new range of plus-sized clothes, she turned to Instagram to build her understanding of issues faced by certain customers, using social networks to open her mind and understand the world better. She also shares some top tips for becoming more confident in front of the camera.

Listen on iTunesSpotify and YouTube.