Blue Hearts 4 Heroes Campaign

A couple of weeks ago we were asked if we could help with a campaign to raise money for the NHS.

Naturally, we were keen to help!

We’ve teamed up with our friends at Midnight PR, Clare Base Social and Search Seven to launch Blue Hearts 4 Heroes.

It’s simple, you buy a blue heart to display in your window at home and 100% of profits go to NHS Charities Together.

About the campaign

The idea came from a lovely man called Andy Williams, whose wife is a front line NHS worker who has been working on a COVID-19 ward.

They wanted to boost morale amongst NHS staff and drive forward a campaign that would raise a significant amount of money towards the NHS Charities Together target of £100M, a charity which Captain Tom has raised nearly £33 million for (correct at time of publishing).

We’ve also got the support of NHS Million a non-profit initiative run by NHS staff to create a super-team of a million people who love and cherish the NHS.


It’s all come together in two weeks with a few Zoom calls and a lot of hard work but we’re there and it’s amazing to see people already donating and sharing their heart on social!

“Thank you Blue Hearts 4 Heroes for choosing to raise money for NHS Charities Together. We’re all so grateful for the incredible work of our NHS staff and volunteers and I hope this initiative helps show frontline workers just how much their hard work and dedication means to us all.”

Ellie Orton, Chief Executive of NHS Charities Together


Everyone has a lot to deal with at the moment and we’re all experiencing different things during lockdown, but one thing that brings us all together is our massive respect for the NHS and thanks to all the front-line workers.  Clapping for carers on Thursdays makes me well up every week and so it was a no brainer to volunteer our time and expertise for this.


  “Our mission is to get Britain to celebrate the NHS and improve mental wellbeing and morale amongst NHS workers. We can’t wait to see a flood of blue hearts decorating homes across the country in support of every hard-working nurse, porter, doctor and everyone else striving to keep Britain healthy.”

A spokesperson for the NHS Million team


If you’d like a heart, visit – and don’t forget to share a pic on social!!