This guide will walk you through the process of adding subtitles or captions to your Facebook videos. Video content is a growing part of the Facebook experience and one which businesses should be taking advantage of.
In the first quarter of 2017, 93% of all videos took place with the sound off. Facebook found that adding captions to videos increases the watch time by an average of 12%. So it’s important to add captions to any videos that feature spoken word to make sure people can engage with your video and not simply scroll onto the next.
There are various different ways to add captions and we’ll walk you through some of the simplest in this guide. You can select from Steps 4, 5 and 6 depending on which method you choose.
People have had varying success with these techniques, and it’s far from being a slick system. For example, we’ve noticed ourselves that Facebook sometimes doesn’t allow us to upload a subtitle file. However, hopefully between the methods we’ve highlighted below you’ll find something that works for you. If not, you can always drop Facebook support a line.
OK, ready? Let’s begin…