About | The Team

Callum McGranaghan

Paid Social Manager

Hellooo! I’m the Paid Social Manager at Social Brighton which essentially means I develop and implement paid social media campaigns for our clients through platforms such as Facebook & Instagram Advertising, LinkedIn, Snapchat, Twitter, Youtube etc. Over the last couple of years organic reach has plummeted, but paid social is still super effective and massively underpriced which means it can have huge impacts for businesses at the mo (hence why I love it)! I’m originally from London, but moved down to Brighton for Uni fell in love with the city and never left. When I’m not at the Social Brighton office I’m eating pasta or doing some form of exercise, sometimes in conjunction.

LinkedIn.

1. Favourite book/film.

My favourite book has gotta be The Alchemist by Paulo Coelho. I first read that bad boy after going down a Youtube rabbit hole and seeing a video where Will Smith was raving about how it changed his life. I’ve read it pretty much every year since.

2. Favourite quote:

“The man who thinks he can and the man who thinks he can’t are both right.”

– Confucius

3. Weakness:

Stopping eating when I’m full. I don’t think it’s possible to stop until you feel like you’re gonna explode.

4. Celebrity crush:

Mila Kunis.

5. What do you wish you knew more about?

How to speak another language… seems cool.