About | The Team

Callum McGranaghan


Hi! I’m one of the Directors here at Social Brighton, I focus on leading paid advertising strategies and business development. Essentially, I develop and implement paid social media campaigns for our clients through platforms such as Facebook & Instagram Advertising, LinkedIn, Snapchat, Twitter, Youtube etc. Over the last couple of years organic reach has plummeted, but paid social is still super effective and massively underpriced which means it can have huge impacts for businesses who take advantage of it. I’m originally from London but moved to Brighton for University, fell in love with the city and never left. When I’m not at the Social Brighton office I’m eating carbs or doing some form of exercise… sometimes simultaneously.


1. Favourite book/film.

My favourite book is The Alchemist by Paulo Coelho. I first read it after going down a Youtube rabbit hole and seeing a video of Will Smith raving about how it changed his life. It’s since become a book I revist almost yearly.

2. Favourite quote:

“The man who thinks he can and the man who thinks he can’t are both right.”

– Confucius

3. Weakness:

Stopping eating when I’m full. I don’t seem to be able to stop til it feels like I’m going to pop.

4. Celebrity crush:

Mila Kunis.

5. What do you wish you knew more about?

How to speak another language… seems cool.