In 2018 video skyrocketed on social and it’s only going to get more relevant in 2019. Videos are everywhere (predicted to make up 80% of all internet traffic by 2020) on social which is why it is so important to produce more of it.
We weren’t video experts but recognised how huge it was becoming for brands, so we were thrilled to team up with Kim Slade of Touch Video Academy and launch our iPhone Video Masterclass last year! 📱
We’ve planned to create much more video content this year, and this smartphone video course gave us both the perfect theoretical base and practical skills to do that.
“Video performs better than all other types of Facebook posts” (Buffer, 2019)
We went along to the first course as attendees, and we thought it would be really useful to share our key takeaways from the day.
- Kerry | Record only relevant content and don’t overdo it
For me, one of the most interesting things that I picked up on the day from Kim was that actually, you don’t need to record a lot of content to get your message across.
Kim showed us some different clips, and actually, in just a half second video, we picked up an awful lot of detail.
I’ve learned that when we make videos, we don’t have to spend ages recording lots of content to tell the story that we want to get across.
I thoroughly recommend this course, it was packed with value and I learnt so much. We’re so excited about making more videos now!
- Callum | Auto-lock the exposure on your camera
My favourite thing about the iPhone Video course was being taught how to auto lock the exposure on your camera.
I think it’s really good to get some movement in your shots and often if you’re shooting outside you can find that the sun ruins the shot halfway through.
When you’re taught how to auto lock it basically gives you full control over the shot, so you know exactly what it’s going to look like.
- Daria | Remember to add subtitles to your videos
I’ve learned a lot on this course. What was especially useful for me is how to edit videos most efficiently without losing the quality and what apps to use to add subtitles.
It’s a significant part of editing the videos for social media as most of the people are watching them with the sound off while scrolling through the feed in public.
Subtitles also very useful when you want to understand the publisher better or make notes. However, it might take a lot of time to write them down and then add to the video in a perfect location.
Thanks to the course I learnt what kind of apps I should use to improve these skills and do it quickly as I’m working with subtitles a lot while creating videos for Social Brighton and our clients.
This workshop will boost your creativity and you will leave with the confidence to make impactful content with your smartphone. Join our iPhone Video Masterclass in 2019!