Understanding Your Audience Course

Social Media Training Courses

Understanding your Social Media Audience

This workshop will help you identify who your audience is and where to find them on social media. You’ll learn how to build audience personas which will inform all of your marketing activity, both online and offline. We’ll introduce you to social media advertising and show you how to target your audiences on Facebook and Twitter. You’ll leave with the skills to create targeted content for your customers or clients, that not only engages them but delivers better results for your business. Building audience personas is a key part of any successful marketing campaign and will really help your business communicate more effectively.

Who is this course for?

This workshop is ideal for you whether you are already using social media for your business or are new to it. It’s the right course if you have no audience personas in place for your marketing or sales strategy and you want to improve your marketing efforts. This course is suitable for both small and large businesses who are keen to understand their audience and develop more strategic content to engage the right people and drive results from social media.

Course content

  • Learn the process for developing audience personas
  • Create the audience personas for your business
  • Learn how to plan content to engage your audience
  • Learn how to build audiences in Facebook Ads manager
  • Develop your brand voice

Course takeaways

  • A guide and template for building audience personas
  • A set of tools to help you learn more about your audience
  • An understanding of how to develop content for your audience

When & Where

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