Facebook Advertising Course

Social Media Training Course

Facebook Advertising Course

This workshop will give you an introduction into Facebook advertising. We’ll teach you how to plan, structure and set up campaigns and adverts to deliver the desired results in the most cost effective way. You’ll learn how to monitor and analyse advert performance so you can learn more and improve every time you run an ad. You’ll learn how to A/B test your ads to learn more about your audience and improve your ROI. This is quite a technical session but we’ll share a comprehensive bank of resources with you to help. You’ll also receive a 25% discount on a follow up 1-2-1 session to help you improve further.

Who is this course for?

This workshop is ideal for you whether you have tried advertising on Facebook before or not. Perhaps you’ve tried advertising on Facebook but are not sure if you’ve been doing it correctly and don’t know how to monitor the performance of your ads. If you’ve not tried advertising before but are keen to learn how it all works, this course will give you the confidence to get started. If you have a social media advertising budget, whether large or small, you will learn how to use it best to get results.

Course Content

  • Facebook advert structure and campaign types
  • Planning a campaign
  • Creating audiences
  • Split (A/B) testing adverts to improve performance
  • Monitoring and measuring results

Course Takeaways

  • Ad planning and booking process
  • Audience targeting skill
  • Understanding the terminology and objectives for each ad type
  • Our planning and performance template to use at work

When & Where

Next course: Wed 10th October, 9.30am – 1.30pm

Werks Central
15-17 Middle Street
East Sussex

1-2-1 Facebook advertising training sessions are also available – just get in touch to discuss dates.


£95 – £125

I would recommend this training session to anyone who wants to get a better understanding on how to run a Facebook Ads campaign. Kerry is welcoming, knowledgeable and tailors the sessions according to your needs. It was great to work on my current campaigns during the training and by the end of the session we built together a clear action plan to improve them. Great training, great trainer.

Francecso Bonini, Concordia


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