LinkedIn Training Course

Social Media Training Course

LinkedIn Training Course

On this course, you will learn how to optimise your LinkedIn profile and use all of the LinkedIn features available to you (excluding LinkedIn Premium features). You’ll leave the course confident in your new profile, with clear objectives, knowing how to grow relevant networks, engage them with great content, build your business page following and use LinkedIn effectively as a marketing tool.

Who is this course for?

This LinkedIn course is suitable for you whether you use LinkedIn a little or a lot. If you are keen to improve your profile, grow your networks and ensure business activity is strategic and engaging, this course is ideal for you. The session is a mixture of presentation, practical exercises and Q&A.

Eventbrite - LinkedIn Training Course

“Just had a great two hour training session with Kerry and another learner. I dread Social Media training — usually I come away with my head exploding with information overload. But Kerry took us through everything we’d asked for, at our pace. She reassured me I was on the right lines already, whilst giving me ideas of how to improve things. Kerry is warm and amusing — fun to work with, and effective.”  –  John Young,  John Young Media & BBC, Nov 2017

Course Content

  • Setting LinkedIn objectives
  • The importance of keywords
  • Writing a great summary
  • Customised URLs
  • Your LinkedIn Headline
  • Best practice for photos and images
  • Including rich media in your profile
  • Work history, education & skills
  • LinkedIn recommendations
  • LinkedIn posts and articles
  • Optimising your business page
  • Showcase pages
  • LinkedIn analytics
  • Lead generation strategies
  • LinkedIn content strategy

Course Takeaways

  • An improved LinkedIn profile and format for writing a great summary
  • A list of action points to implement after the session (some things require more thought!)
  • A set of keywords for your profile, business page and content
  • A content strategy for LinkedIn for both your personal and business pages
  • A checklist for content publishing

Details & Tickets

Kerry Watkins is your trainer for this course.

The Teal Room, PLATF9RM, 2nd floor, Hove Town Hall, Tisbury Rd, Hove BN3 3BQ