Whilst we offer bespoke consultancy and training sessions, you may find something that suits your business from this list of the most popular packages:
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Opportunities
Consultation meeting to discuss the opportunities available to your businesses through social media
Approx. half hour meeting - Free
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Analysis
Consultation providing a detailed analysis of your current social media activity with feedback, guidance and suggestions to help establish improved results from social media
Approx. 1 hour meeting
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‘Why?’ – understanding social business
Why should your business use social media? This training session combines a presentation and discussion to answer this question. This is an exciting and inspirational session, ideally attended by management, senior executives/directors and core employees. The aim is to provide an overview of social media for business, address why it is important to be involved and to ensure key stakeholder buy-in to the importance of social media as a business tool. This session covers the following:
- Public behavior: how and why people use social networks.
- How are businesses using social media and what are they gaining from it?
- Social v traditional marketing/customer service/recruitment strategies
- Examples of social media accounts from various industries
- The importance of content
- How to engage an audience
- What tools are available and how they are best used by different organizations
Approx. 2 hours (Bespoke session can include ‘Analysis’ of company social activity)
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‘What?’ – strategy development
What should we be doing? What should we be talking about online? This group training session incorporates a presentation, discussions and group activities to answer these questions and develop an online strategy to meet organizational objectives. Attendees will participate in strategy development and take ownership of the social media plan. This session includes the following:
- Agreeing on organizational and social media objectives
- Defining the organization’s online ‘personality’ and finding your voice
- Content strategy and creating an editorial calendar
- Listening and monitoring
- Finding and engaging your audience
- Online brand management
- Responding to positive and negative feedback
- Crisis management
- Which platforms are right for your business?
Approx. 2 hours
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‘How?’ – practical skills
How do we actually do it? This practical group or one to one training session covers the technical and practical skills required in social media management. It can be tailored for beginners, intermediate or advanced users. This session can include:
- Setting up accounts
- How to use different platforms
- Tone and etiquette
- Best practice
- Management, monitoring and analytical tools
- Curation tools
- How to measure success
- Setting up RSS aggregators
- Finding and joining conversations
Approx. 2 hours
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Making the most of…
Facebook | Twitter | LinkedIn
If you would like some training on a specific platform and need some answers, tips, guidance on anything, this one to one session gives you the opportunity to get what you need from a session and enhance your skills.
Approx. 1 hour per platform
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The complete SME package: Why, What & How?
If you’re ready to jump in and make your business social and want a complete, bespoke training package then this is the one for you. It includes:
- The ‘Why?’ – bespoke presentation and discussion with your whole team
- The ‘What?’ – strategy development
- The ‘How?’ – practical skills
- The ‘Help!’ – support for 12 months (1 hour meetings every 3 months to offer analysis of social media activity, discuss objectives and strategy success, provide guidance and support)
1 x Full day (6 hours) or 2 x Half-Days (3 hours each)
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Help!
Don’t panic! Post training help and support (Meeting, Skype or Google Hangout)
Twitter & Email support is free (within reason!)