This Instagram Masterclass is a practical workshop providing a thorough understanding of one of the fastest growing social networks in the world. You’ll learn how to use all the features of Instagram on a practical level as well as develop a long-term strategy to succeed on this social network. During the course you’ll see examples of successful Instagram campaigns, learn how to develop your own visual style and work on practical exercises to help your Instagram channel come to life. With Georgie’s tried and tested techniques and extensive Instagram knowledge at your disposal, you’ll leave motivated and confident with the skills you need to publish beautiful content that makes your brand shine!
Included in this course is a 30-minute follow up session with your trainer via Skype!
- A clear understanding of everything ‘Instagram’ to help you grow your business and market your products and/or services
- An optimised Instagram profile
- Clear, strategic objectives for your Instagram marketing
- List of hashtags for your business
- A branding guidelines document outlining the visual style of your business
- The ability to create professional standard images
- A 30-minute Skype call with Georgie following the course
“Really engaging and practical course which has given me confidence and lots of skills to produce lots of beautiful content.” – Natasha, Neo Design Studio.
- Instagram basics, optimising your profile, personal and business accounts and understanding the Instagram algorithm
- Setting objectives and measuring success with Instagram analytics
- Choosing the right hashtags for your brand
- Visual style, branding your feed, planning ahead
- Photography tips and how to create professional looking images (even if you’re not a photographer!)
- Practical styling, photography and editing session
- Publishing on Instagram, engagement and etiquette
- Instagram Stories and live broadcasting
- How to run competitions
- Influencer marketing
“Excellent teacher who is clearly very proficient on Instagram. Great examples also!” – Cristina Wray, Kingswood.
Who is this course for?
This course is suitable for both beginner and more advanced Instagram users. All you need to get started is an Instagram account (and we’ll help you set one up beforehand if needed). Whether you’ve been Instagramming for a while and ready to take your marketing to the next level, or you’re just getting going and keen to make Instagram a successful part of your marketing strategy, this masterclass will give you everything you need to know. Instagram can be a highly effective marketing tool which is suitable for both consumer and business-focused brands.
But be warned… you may well get hooked on Instagram after Georgie’s enthusiasm rubs off on you!