Author: Kerry

A mixture of social media news, tips, advice and ramblings

Social Media Strategy #2 Understanding your audience

Social Media Strategy #2 Understanding your audience

This is the second of a series of blog posts about developing a social media strategy for your business. If you’d like to read the first post about setting objectives, click here Understanding your audience So you’ve identified what you want to achieve by using social media, so now let’s look at who your target […]

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The One Thing Most People Get Wrong on Twitter

The One Thing Most People Get Wrong on Twitter

You’re not alone In almost every training session I have delivered this Twitter fact is the one that people are most surprised to learn.  It really is so simple that people can’t quite believe that they didn’t know it already! But as a wise friend once said: “You don’t know what you don’t know!” This might not be particularly […]

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What does a business gain from using social media?

What does a business gain from using social media?

Business Opportunities Online marketing and in particular social media, has become a huge part of everyday life and millions of people, your customers included, are communicating on social networks. So it makes sense to get some social media training and join in, right? Well, yes, but jumping in head first without a plan is not going […]

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Do I Need a Social Media Plan?

Do I Need a Social Media Plan?

Many small businesses I work with are pretty sure they need to have a social media plan… because everyone else seems to. There was a time when the owner of a new business wondered whether they needed to have a website or not! And look what happened there. Social networks are here to stay and […]

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Handling Social Media Complaints

Handling Social Media Complaints

Handling social media complaints is scary for some because managing a Twitter or Facebook account doesn’t necessarily mean you have any customer service experience. By putting your business out there on social media you are opening yourself up to both positive and negative feedback. What’s important to think about is how you handle a complaint […]

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