A mixture of social media news, tips, advice and ramblings
Have you taken advantage of these free Facebook page features? They’re all worth doing to help to optimise your business page. Facebook Publishing Tools If you don’t publish on multiple networks, you don’t need external software to plan your Facebook updates. You can access Facebook publishing tools at the top of your business page and do the following: […]
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Run out of good social media content ideas? Find yourself staring at a blank screen sometimes and not sure what to post? Feeling uninspired with no decent social media content ideas? First of all, don’t publish anything if you’re not convinced it’s good. And second of all, don’t worry – everyone hits a brick wall of […]
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I recently put together my Top 10 Tips for making the most of Twitter for your business, recently published in the Brighton & Hove Independent. If you use Twitter for your business,I hope these tips will help you improve what you’re doing. These are a taster of what you can learn in my Twitter Masterclass for […]
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Since the last update on the latest changes in the world of social media, there have been some interesting developments; LinkedIn lead generation adverts, Facebook have made it easier to test ad campaigns and Instagram have teased us in the UK with shoppable images. Here’s a summary of each with tips for your business marketing. LinkedIn Lead Generation […]
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Thanks to everyone who joined us for our webinar today. For those of you that couldn’t, we recorded the session and you can watch it here at your leisure. I give an overview of Pinterest, Snapchat and Instagram with some tips for how your business can use them as part of your social media marketing […]
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The social media landscape is ever changing and ever improving. There’s a new update every day, whether it’s an acquisition, a new functionality, a new piece of social media software or another way to optimise the user experience online. Every month, we’ll pick our favourite social media happenings to share with you to help you manage […]
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I’m delivering part of this social media course for Brighton & Hove Chamber of Commerce on March 10th. Tickets are available here via Eventbrite. Who is this for? This workshop is aimed at those who are new or relatively new to social media, or those who are confused, bemused or lacking in confidence. Also for those who have […]
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I was invited onto The Victoria Derbyshire Show on BBC2 recently to talk about the differences in the way Donald Trump and Barack Obama use Twitter. In these few days leading up to the new president being sworn in, the behaviour we’ve seen from Trump on Twitter is especially poignant. You can see the interview here […]
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This is a question we get asked a lot. Whilst the number of followers you have is not the most important metric to consider, it is often thought of as an indicator of success and credibility, and therefore becomes a key focus for many businesses. I recently wrote an article for Sussex Business Times to answer this […]
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Set SMART objectives for your social media strategy that are aligned with your business goals. Then you can be sure all your activity on social has a purpose. If your goal is to generate revenue via your website, look at what your current website traffic is and how much of it comes from your social […]
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